How To Launch Your Facebook Page Effectively

A couple of days ago, somebody asked me how I had almost reached 60,000 likes on my Facebook page, A Little Bit Of What You Like. She was impressed with the format I used, yet bemused as to why her own page was struggling. 

In fact, A Little Bit Of What You Like is actually my ‘baby page’. This is what us multi-Facebook page owners call our smallest page, the one that has fewer followers and does not attract as much traffic as our bigger pages. Funnily enough, A Little Bit is my second oldest page, launched on November 2013. In contrast to the most recent addition to my Facebook page stable, Fragments of my Mind, launched in February 2015 and having just exceeded 190,000 likes, A Little Bit is indeed small fry.

I have to admit, since it’s recent revamp, A Little Bit is my secret favourite. It is also my most low-maintenance page, and my prettiest.

I began my Facebook page ‘career’ in late 2012, with my sexy page Undisclosed Desires. I had absolutely no idea what I was doing, and my page was quite honestly a mess. I had got it into my head that I could communicate with my crush through the photos posted on my page as I was unable to communicate with him in real life (another story!) But it quickly became obvious that he was unlikely to even stumble across my little tadpole in that great big sea of Facebook. By this time, I was already hooked and it didn’t really matter anymore. I was a fully-fledged Page owner, and I wasn’t giving up my page without a fight. 

Posting away merrily, unfamiliar with the Facebook Page Community Standards, I was rapidly hit with a succession of reported posts based on the material I was posting. Too sexy, apparently. These reports lead to bans on both my page and my personal profile, and eventually my page was unpublished for constantly violating the Community Standards.

As I said earlier, I wasn’t going down without a fight. 

Within hours of my page being unpublished, I had created a new one – Undisclosed Desires 2. This time, I knew what to expect, and I knew how to make my page grow. Through the power of networking, my fledgling page hit over 1,300 likes overnight, in its first day of existence.

So how did I do it?

Getting your new Facebook page off the ground.

  • First of all, decide on your page name and general theme. Obviously, this is your own platform to do with whatever you will. However, it is a good idea to be original. When creating all three of my pages, I firstly checked Facebook for pages of the same name. After all, you want your page to stand out, and that probably won’t happen if there are numerous other pages going by the same title. It also needs to fall within the Community Standards, so think carefully about your subject matter. No hate speech, nudity, racism, or basically anything offensive.
  • Secondly, choose your profile picture and cover photo. Same as with your personal account, your page will need both a profile picture and a cover photo. These are both used in your page preview, and play a big part in attracting followers to your page, so choose carefully. Memorable and relevant are two options I would definitely go with to create a bigger impact. Using an app such as Phonto to personalise your cover photo is also a great idea, and very distinctive.
  • Create content for your page. Before putting your page out there, you will firstly need to post. I have seen baby pages attempting to promote themselves, but with nothing to promote. A profile picture and a cover photo alone are not enough to attract a fan base. People need a reason to click on that Like button. If there are no posts, what is there to like? So as soon as you have published your page, start posting your pictures, videos, status updates – whatever you like. Fill up your wall with content, as the more you post, the more you’re likely to be seen.
  • Network. The best way to get your baby page noticed is to approach other pages and make yourself known. If asked nicely, most pages will share you to give you a boost. This can be in the form of sharing your page link, which is basically a preview showing your profile picture, cover photo, and a Like button (as seen below)    or by sharing a post from your page – another reason to create a variety of content beforehand. Sharing a post, or picture, from a page is the best and most effective way to boost that pages visibility and attract more followers, as it generates a better ‘reach’, which I will explain in due course. However, there are certain unspoken rules to follow when approaching a page asking to be promoted.

Coming soon: Page etiquette 


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