How To Launch Your Facebook Page Effectively: Page Etiquette 

There are no rules set in stone when it comes to Facebook page etiquette. However, there are many unspoken rules. 

When you are starting out and hoping to rely on the generosity of established pages to help your page grow, it is good to have an idea of how to request this successfully. After all, you don’t want to annoy the very people whose assistance you need.

When I was starting out, as I mentioned in my first post, I had no clue what I was doing and basically bulldozed my way through my pages first few months of existence. Until a page owner very publically admonished me. Yes, I learnt the hard way, and that was probably good for me as it made me stop and think.

Now that my pages are mildly successful, I do see other baby pages making the same mistakes I initially made. There is a very fine line between introducing yourself politely and rudely using another, bigger page to ‘pimp’ your own, and this is what I am going to explain to you now.

Page etiquette

So, you’ve started your own page and you’re wondering how to get it seen and gain followers. What better place to do this than on somebody else’s bigger page. It is sure to get noticed there. But there are certain routes it is best to avoid. 

What not to do

  1. Posting your page link or post to a pages wall. This is seen as extremely presumptuous, and also quite rude. You aren’t asking a page to help you; you are taking advantage of their existence. Always ask; never assume. It is the pages decision what content they wish to share, so be mindful of this.
  2. Posting your page link or a post in the comments of a pages post. This is even more irritating. What are you hoping to achieve? Yes, you may gain a few followers who notice both of the above, but you also run the risk of pissing off the pages admin. And page admins are generally part of a bigger community who talk. You don’t want to be blacklisted, so don’t do the above.

What you should do

  1. Send the page a polite inbox message asking to ‘share 4 share’, or S4S. This basically means that they share you and you share them in return. Okay, as a baby page, your share probably won’t have nearly as much impact due to the smaller audience, but it shows willing. You have to give to receive in all aspects of life, so this is no different. Try to avoid asking pages to share you without offering anything in return, unless you are close friends with the admin and this is agreeable with the both of you. 
  2. Post on the pages wall asking for a S4S. This is most commonly used, and also very effective. 
  3. Be proactive and share the page first, remembering to comment on the relevant post – ‘shared’ is short and sweet, yet effective. A lot of pages will share without commenting, and this can often be overlooked unless you keep a close eye on your notifications. So a simple ‘shared’ comment will let them know that you’ve visited.
  4. Target like-minded pages. It is pretty pointless asking a page about Disney princesses to share your BDSM page. It isn’t appropriate, for a start, but also many pages owners, myself included, only like to share similar content. After all, they know their target audience, and they know what will work best. Remember: it is always the pages decision what they want to share and when they want to share it.
  5. Create your tribe. Find yourself a list of favourite pages who are willing to return shares and begin to regularly share a post from their page. By also liking and commenting on their posts, you are slowly building a rapport and creating a page community of your own. This in turn gets you noticed by other pages, and slowly your audience grows. 
  6. Always return a share. This is particularly important, especially when starting out, as pages are inclined to share you regularly if you acknowledge their support. Again, it’s all about creating your community and you will do this best by retaining a friendly and polite approach. Check your wall, inbox, and notifications regularly so you don’t miss anything. If, as mentioned above, the page who has shared you doesn’t have the kind of content you would generally post to your page, share their page link instead. Then at least you have honoured your side of the bargain.

I hope this helps in your journey as a new page owner. Good luck!

Coming soon: Understanding page reach 

How To Launch Your Facebook Page Effectively

A couple of days ago, somebody asked me how I had almost reached 60,000 likes on my Facebook page, A Little Bit Of What You Like. She was impressed with the format I used, yet bemused as to why her own page was struggling. 

In fact, A Little Bit Of What You Like is actually my ‘baby page’. This is what us multi-Facebook page owners call our smallest page, the one that has fewer followers and does not attract as much traffic as our bigger pages. Funnily enough, A Little Bit is my second oldest page, launched on November 2013. In contrast to the most recent addition to my Facebook page stable, Fragments of my Mind, launched in February 2015 and having just exceeded 190,000 likes, A Little Bit is indeed small fry.

I have to admit, since it’s recent revamp, A Little Bit is my secret favourite. It is also my most low-maintenance page, and my prettiest.

I began my Facebook page ‘career’ in late 2012, with my sexy page Undisclosed Desires. I had absolutely no idea what I was doing, and my page was quite honestly a mess. I had got it into my head that I could communicate with my crush through the photos posted on my page as I was unable to communicate with him in real life (another story!) But it quickly became obvious that he was unlikely to even stumble across my little tadpole in that great big sea of Facebook. By this time, I was already hooked and it didn’t really matter anymore. I was a fully-fledged Page owner, and I wasn’t giving up my page without a fight. 

Posting away merrily, unfamiliar with the Facebook Page Community Standards, I was rapidly hit with a succession of reported posts based on the material I was posting. Too sexy, apparently. These reports lead to bans on both my page and my personal profile, and eventually my page was unpublished for constantly violating the Community Standards.

As I said earlier, I wasn’t going down without a fight. 

Within hours of my page being unpublished, I had created a new one – Undisclosed Desires 2. This time, I knew what to expect, and I knew how to make my page grow. Through the power of networking, my fledgling page hit over 1,300 likes overnight, in its first day of existence.

So how did I do it?

Getting your new Facebook page off the ground.

  • First of all, decide on your page name and general theme. Obviously, this is your own platform to do with whatever you will. However, it is a good idea to be original. When creating all three of my pages, I firstly checked Facebook for pages of the same name. After all, you want your page to stand out, and that probably won’t happen if there are numerous other pages going by the same title. It also needs to fall within the Community Standards, so think carefully about your subject matter. No hate speech, nudity, racism, or basically anything offensive.
  • Secondly, choose your profile picture and cover photo. Same as with your personal account, your page will need both a profile picture and a cover photo. These are both used in your page preview, and play a big part in attracting followers to your page, so choose carefully. Memorable and relevant are two options I would definitely go with to create a bigger impact. Using an app such as Phonto to personalise your cover photo is also a great idea, and very distinctive.
  • Create content for your page. Before putting your page out there, you will firstly need to post. I have seen baby pages attempting to promote themselves, but with nothing to promote. A profile picture and a cover photo alone are not enough to attract a fan base. People need a reason to click on that Like button. If there are no posts, what is there to like? So as soon as you have published your page, start posting your pictures, videos, status updates – whatever you like. Fill up your wall with content, as the more you post, the more you’re likely to be seen.
  • Network. The best way to get your baby page noticed is to approach other pages and make yourself known. If asked nicely, most pages will share you to give you a boost. This can be in the form of sharing your page link, which is basically a preview showing your profile picture, cover photo, and a Like button (as seen below)    or by sharing a post from your page – another reason to create a variety of content beforehand. Sharing a post, or picture, from a page is the best and most effective way to boost that pages visibility and attract more followers, as it generates a better ‘reach’, which I will explain in due course. However, there are certain unspoken rules to follow when approaching a page asking to be promoted.

Coming soon: Page etiquette