When you are starting out and hoping to rely on the generosity of established pages to help your page grow, it is good to have an idea of how to request this successfully. After all, you don’t want to annoy the very people whose assistance you need.
When I was starting out, as I mentioned in my first post, I had no clue what I was doing and basically bulldozed my way through my pages first few months of existence. Until a page owner very publically admonished me. Yes, I learnt the hard way, and that was probably good for me as it made me stop and think.
Now that my pages are mildly successful, I do see other baby pages making the same mistakes I initially made. There is a very fine line between introducing yourself politely and rudely using another, bigger page to ‘pimp’ your own, and this is what I am going to explain to you now.
So, you’ve started your own page and you’re wondering how to get it seen and gain followers. What better place to do this than on somebody else’s bigger page. It is sure to get noticed there. But there are certain routes it is best to avoid.
What not to do
- Posting your page link or post to a pages wall. This is seen as extremely presumptuous, and also quite rude. You aren’t asking a page to help you; you are taking advantage of their existence. Always ask; never assume. It is the pages decision what content they wish to share, so be mindful of this.
- Posting your page link or a post in the comments of a pages post. This is even more irritating. What are you hoping to achieve? Yes, you may gain a few followers who notice both of the above, but you also run the risk of pissing off the pages admin. And page admins are generally part of a bigger community who talk. You don’t want to be blacklisted, so don’t do the above.
What you should do
- Send the page a polite inbox message asking to ‘share 4 share’, or S4S. This basically means that they share you and you share them in return. Okay, as a baby page, your share probably won’t have nearly as much impact due to the smaller audience, but it shows willing. You have to give to receive in all aspects of life, so this is no different. Try to avoid asking pages to share you without offering anything in return, unless you are close friends with the admin and this is agreeable with the both of you.
- Post on the pages wall asking for a S4S. This is most commonly used, and also very effective.
- Be proactive and share the page first, remembering to comment on the relevant post – ‘shared’ is short and sweet, yet effective. A lot of pages will share without commenting, and this can often be overlooked unless you keep a close eye on your notifications. So a simple ‘shared’ comment will let them know that you’ve visited.
- Target like-minded pages. It is pretty pointless asking a page about Disney princesses to share your BDSM page. It isn’t appropriate, for a start, but also many pages owners, myself included, only like to share similar content. After all, they know their target audience, and they know what will work best. Remember: it is always the pages decision what they want to share and when they want to share it.
- Create your tribe. Find yourself a list of favourite pages who are willing to return shares and begin to regularly share a post from their page. By also liking and commenting on their posts, you are slowly building a rapport and creating a page community of your own. This in turn gets you noticed by other pages, and slowly your audience grows.
- Always return a share. This is particularly important, especially when starting out, as pages are inclined to share you regularly if you acknowledge their support. Again, it’s all about creating your community and you will do this best by retaining a friendly and polite approach. Check your wall, inbox, and notifications regularly so you don’t miss anything. If, as mentioned above, the page who has shared you doesn’t have the kind of content you would generally post to your page, share their page link instead. Then at least you have honoured your side of the bargain.
I hope this helps in your journey as a new page owner. Good luck!
Coming soon: Understanding page reach